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  SEO TRENDS TO KNOW FOR 2021                                       Search engine optimization (SEO)  is an effective way to attract consumers to your online platforms — if you use it right. SEO is constantly evolving, and staying on top of the latest updates can be a challenge. However, it’s worth the effort: Some 70% to 80% of users focus exclusively on organic results and ignore paid listings. What’s more, some 28% of those searches convert, resulting in a purchase. Top-ranking SEO performance requires attention to many metrics, including traffic, backlinks, and social shares — to name just a few. Our guide gives you insights into some of the most relevant and timely search engine optimization trends to anticipate for 2021, allowing you to prepare your SEO strategy accordingly. 1. Artificial Intelligence Will Play a Larger Role in SEO Artificial intelligence (AI)  is changing how people interact with online content. Google’s AI algorithm is especially worth noting. Unveiled a few y

  Differences Between Creative and Marketing Agencies  Do you need a creative agency or a marketing agency? Look at the most successful companies today, and you’ll see the magic of both agency types at play.  “ Marketing  is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.”                                                                                - Steve Jobs Take Apple for example. They believe that  “ design and utility  are just two of the reasons behind Apple’s success and certainly give it a competitive advantage.”   But drill down to Apple and its individual products’ success in the market spaces they compete in, and you’ll see that design alone doesn’t do the magic.  Marketing is just as important. Apple drives growth with a marketing mix  that does an excellent job to create raving fans even before prod