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Showing posts from January, 2021

Marketing In 2021

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 Before knowing the marketing trends, we should know - WHAT IS MARKETING ?  Marketing  refers to activities a company undertakes to promote the buying or selling of a product or service.  Marketing  includes advertising, selling, and delivering products to consumers or other. Now you have understood the meaning, but it's so important in this new era, you must understand as it's having enormous impact on your life. So, let's get started : Marketing affects all aspects of our life and has a great impact on consumer behavior. Every day we use products from advertising: from toothpaste to clothes. Marketing forms consumers buying decisions. Digital Marketing is the new tool in the 2021. Digital Marketing                                Digital marketing  is the component of  marketing  that utilizes internet and online based  digital  technologies such as desktop computers, mobile phones and other  digital  media and platforms to promote products and services. Now, let us see th

B2B CONTENT MARKETING

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                           B2B CONTENT MARKETING                                            As per Wikipedia- Business marketing is a marketing practice of individuals or organizations. It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services or use them to support their works. It is a way to promote business and improve profit too. WHAT IS A B2B MARKETING STRATEGY? B2B  ( business -to- business )  marketing  refers to any  marketing strategy  or content that is geared towards a  business  or organization. Any company that sells products or services to other businesses or organizations (vs. consumers) typically uses  B2B marketing  strategies. TYPES OF B2B MARKETING STRATEGY : 1) CAUSE MARKETING Cause marketing  is  marketing  done by a for-profit business that seeks to both increase profits and to better society in accordance with corporate social responsibility, such as by including activist messages in