Marketing In 2021
Before knowing the marketing trends, we should know-
WHAT IS MARKETING ?
Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other.
Now you have understood the meaning, but it's so important in this new era, you must understand as it's having enormous impact on your life.
So, let's get started :
- Marketing affects all aspects of our life and has a great impact on consumer behavior. Every day we use products from advertising: from toothpaste to clothes. Marketing forms consumers buying decisions.
Digital Marketing
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
Now, let us see the trends in 2021 :
With the chaos of 2020 now behind us, it’s time to look ahead to what we can expect from the next 12 months.
2020 was unpredictable, to say the least. That meant that while some of the trends which were predicted pre-pandemic did end up coming to light, others didn’t emerge at all, with various forced adaptations reshaping elements of the marketing landscape.
1) Live-streams and an increase in influencer content
Stay at home orders meant events were canceled, and consumers were unable to attend in-person events. They weren’t even able to socialize with their friends and family.
This led to an uptick in the number of people tuning into live-streams, whether it was a branded live-stream, a live video from their favorite celebrity, or an online workshop.
On Facebook, live viewings spiked by 50% during lockdown periods, while viewings on Instagram surged 70%. TikTok use shot up in 2020, and there’s a good chance we’ll see this upward trajectory continue to play out in 2021.
Human-drive content like influencer live-streams can create trust, and tap into the 'in-the-moment' connection that 2020 consumers crave.
2) UGC to enhance the customer experience
Customer experience has never been more important.
Consumers crave enjoyable experiences with brands that are easy and memorable. They want proof before they buy and they want to be reassured - after all, no one wants to make the wrong decision.
User-generated content (UGC) ticks all the boxes when it comes to connective content:
- It builds and strengthens communities
- It’s relatable and uplifting
- It enables brands to meet customers where they’re already hanging out
- It helps brands generate tons more content against a backdrop of stay-at-home orders and restrictive measures
UGC has long been an effective way for brands to forge relationships with their customers and provide social proof, and this will be a common theme in 2021 as well.
An emphasis on sustainability
81% of consumers strongly feel that companies should help improve the environment.
It’s a number that’s not that surprising. Over the past couple of years we’ve seen a shift in brands moving towards a more sustainable future, whether it’s through the materials they use, the packaging, their systems, or something else.
The hunt for a greener planet continues, and consumers are actively seeking out brands that are purpose-driven and conscious about the environment. As the world remains a fragile place, it will be key for brands to reiterate their sustainability in 2021.
The Ocean Cleanup is a great example of a brand that’s done this well. In late October, they presented their first product made solely from plastic collected from the Great Pacific Garbage Patch.
They used TINT to share the announcement, which outlined how the brand will continue to use recycled products from the ocean to create beautiful, sustainable products. In a full circle turn of events, the revenue generated from the products will be pumped back into the brand’s cleanup campaign.
Conclusion :
The unpredictable nature of 2020 has forced brands to think long and hard about how they connect with their customers. Shop closures and stay-at-home orders meant people were stuck inside, which also meant that they were spending a lot more time online. This has pushed brands to branch out and create more human-centric ways of reaching their buyers.
Over the next 12 months, we’ll see this continue. Live-streams will become increasingly common, purpose-driven brands that champion sustainability will rise to the top, and UGC will remain an integral part of every marketing strategy.
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