Ways SEO Can Help Local Businesses To Withstand Pandemic
Ways SEO Can Help Local Businesses To Withstand Pandemic
For SMEs and local businesses, 2020 was meant to be the year to move forward, on the back of their progress in 2019.
However, none of them could have foreseen the crisis that befell on the world and continues to impact till date.
The COVID-19 pandemic has brought day-to-day activities to a screeching halt. Local businesses have either shut down or are operating on a smaller scale.
It has also impacted the digital marketing landscape. It’s not the same as it was before the crisis. Various digital marketing campaigns have taken a massive hit. These campaigns have been deferred indefinitely, their budgets reduced or withheld till normalcy resumes. On the technical front, Corona has had a major influence on SEO practices, especially for local businesses.
Going back to our discussion on digital marketing campaigns, the most affected is digital ads. Businesses are not willing to spend money on running conversion ads. Meaning, negligible presence on digital platforms.
SEO Strategies To Maintain Your Online Visibility
1.Fix Website Issues
As per sources, over 4 billion people (53.6% of the global population) are actively using the internet.
It’s the right time that your business should look to enhance the user experience of your visitors by fixing the issues on your website.
You can start off by optimizing your website. Popular optimization techniques include simplifying the navigation on the website and updating the website’s content.
You can also add banners or pop-ups about COVID-19 on pages that receive high traffic. In doing so, you will not only address the situation but also advise people on how to be safe. It will appeal well to the emphatic side of your visitors.
2. Run A Website Content Audit
It’s common knowledge that outdated information on a website can be detrimental to a successful SEO campaign. How often do you check the authenticity and relevance of your content?
The answer might be negative, but not for your fault. It’s because of lack of knowledge on how to verify the authenticity of your content.
To help you with that, we have created a checklist –
Read Through All Your Content :
Refrain from skimming; read word-by-word. Update the page with the current information wherever required.
Click On Every Link
It will help you figure out the links that are working and broken.
Review All Contact Information, Buttons, & Forms
After all, you don’t want to waste your SEO efforts by misleading your visitors towards wrong contact information.
Check Navigation Of Your Site
It’s important for both SEO and User Experience. Good website navigation makes it easy for visitors to find what they want and also for search engines to crawl. It results in more conversions and greater search visibility.
3.Create Content Assets
Content marketing involves various types of content. Each serves its own purpose. Therefore, it is imperative for your business to create content assets.
Content assets compel your visitors to interact with your brand. It could be a social media post that can raise awareness about a product in a quirky way. Or, a blog that has the potential to explain the product in a detailed manner.
Apart from social media posts and blogs, other popular forms of content assets are e-books, videos, case studies, infographics, etc.
By creating your content assets as per the latest trends, you stand a better chance of improving your ranking on Google for long tail keywords. For instance, creating a detailed and downloadable e-book on COVID-19 will lead to high website traffic and more page hits.
4.Start Making Videos For Business
According to Elite Content Marketer, over 50% of customers stated that videos helped them make buying decisions. It’s because videos are compelling visuals. Not only entertaining but also digestible because of the short time frame.
Moreover, videos create a better lasting impression on the minds of consumers. A classic example would be evergreen advertisements on TV, where people remember the act and the tagline associated with the product.
Therefore, let your consumer know more about your business through short but storytelling videos. You can post them on popular streaming platforms like YouTube and embed the link on your website.
5.Remove Unnatural Links
To eliminate online spam activities, Google doled out the Penguin update , wherein a series of warnings were initiated against websites that created unnatural links.
Unnatural links are artificial links created to manipulate a page’s ranking. It includes purchasing spam links, or potentially backlinking your website to the dark side of the internet.
If Google gets suspicious, it may penalize your website. It will lead to deindexing of your site from Search Engine Results Page (SERP).
Hence, it would be in your best interests to delete such malicious unnatural and spammy backlinks, if any.
These are few ways SEO can help the local business to withstand the pandemic.
However, to make your SEO campaign a success, you need to understand local ranking factors that lead to website optimization, increased traffic, lead generation, and brand awareness.
ABOUT US
Our experience has also taught us one critical thing with respect to how we see our business. And it is that our clients are not just looking for a website. Rather, they are looking for a channel to grow their engagement with their clients leading to greater amount of business profits, and our efforts were aimed towards it.
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