Skip to main content

GETTING STARTED WITH BUILDING LINKS

 

How to Get Started Building Links for SEO

SEO Basics | Link Building



Search for information about SEO, and you’ll quickly discover three big themes: content, user experience, and links. If you’re just getting started with SEO, that last theme will likely seem a lot more confusing and challenging than the others. That’s because, while content and user experience are under the realm of our control, links aren’t… at least not completely.

Think of this post as a quick-and-dirty version of The Beginner’s Guide to SEO’s chapter on link building. We definitely recommend you read through that as well, but if you’re short on time, this condensed version gives you a quick overview of the basics as well as actionable tips that can help you get started.

Let’s get to it!

What does “building links” mean?



Link building is a term used in SEO to describe the process of increasing the quantity of good links from other websites to your own.

Why are links so important? They’re one of the main (although not the only!) criteria Google uses to determine the quality and trustworthiness of a page. You want links from reputable, relevant websites to bolster your own site’s authority in search engines.

For more information on different types of links, check out Cyrus Shepard’s post All Links are Not Created Equal: 20 New Graphics on Google's Valuation of Links.

“Building links” is common SEO vernacular, but it deserves unpacking or else you may get the wrong idea about this practice. Google wants people to link to pages out of their own volition, because they value the content on that page. Google does not want people to link to pages because they were paid or incentivized to do so, or create links to their websites themselves — those types of links should use the “nofollow” attribute. You can read more about what Google thinks about links in their webmaster guidelines.

The main thing to remember is that links to your pages are an important part of SEO, but Google doesn’t want you paying or self-creating them, so the practice of “building links” is really more a process of “earning links” — let’s dive in.

How do I build links?

If Google doesn’t want you creating links yourself or paying for them, how do you go about getting them? There are a lot of different methods, but we’ll explore some of the basics.

Link gap analysis

One popular method for getting started with link building is to look at the links your competitors have but you don’t. This is often referred to as a competitor backlink analysis or a link gap analysis.

Link Intersect gives you a glimpse into your competitor’s link strategy. We  wrote a guide that explains how to use Link Explorer and what to do with the links you find. It’s specifically geared toward local businesses, but it’s helpful for anyone just getting started with link building.

Email outreach

A skill you’ll definitely need for link building is email outreach. Remember, links to your site should be created by others, so to get them to link to your content, you need to tell them about it! Cold outreach is always going to be hit-or-miss, but here are a few things that can help:

  • Make a genuine connection: People are much more inclined to help you out if they know you. Consider connecting with them on social media and building a relationship before you ask them for a link.
  • Offer something of value: Don’t just ask someone to link to you — tell them how they’ll benefit! Example: offering a guest post to a content-desperate publisher.
  • Be someone people would want to link to: Before you ask anyone to link to your content, ask yourself questions like, “Would I find this valuable enough to link to?” and “Is this the type of content this person likes to link to?”

Contribute your expertise using services like HARO

When you’re just getting started, services like Help a Reporter Out (HARO) are great. When you sign up as a source, you’ll start getting requests from journalists who need quotes for their articles. Not all requests will be relevant to you, but be on the lookout for those that are. If the journalist likes your pitch, they may feature your quote in their article with a link back to your website.

Where do I go from here?

I hope this was a helpful crash-course into the world of link building! If you want to keep learning, I recommend checking out this free video course from HubSpot Academy that walks you through finding the right SEO strategy .

ABOUT US :

We cover Web Designing & Development, E-Commerce, Mobile Application Development, Digital Marketing, Content Marketing, Corporate Training, Corporate Identity Solutions, Product R&D, and more. The organization has a strong workforce of 30+ employees serving various positions in different domains, demographics & successfully delivered 200+ websites, 40+ E-commerce stores, and 20+ Mobile Apps. Prodigitaly creates technology specific to your organization improving your company’s ability to Make informed business decisions, Streamline operations, Maximize existing technology, Improve customer and partner relations and Manage technology change.

TAGS :

Streamline operations

Web Designing & Development

 SOURCE : https://moz.com/blog/building-links-for-seo





Comments

Post a Comment

Popular posts from this blog

CREATING GLASSMORPHIC ELEMENTS IN CSS

Image
                                  NEW TREND OF 2021 Glassmorphism is a new trend which is getting more popular on services like  Dribbble  and Behance. 2020 has been all about problems, but the silver lining in 2020 is all about innovative designs like   typography, 3D realism, metallic textures, geometric  designs , and liquid patterns . In 2020, we saw neuromorphic   design, but it is criticized  by many, but then we saw -   Michał Malewicz, the creator of the neumorphism style, wrote about something fresh and good-looking —   Glassmorphism  style. The characteristics features of Glassmorphism are :- 1) Transparency (frosted glass) 2)Vivid or pastel colors 3) Light border Glassmorphism — The CSS Way Glassmorphism is pretty easy to achieve for front-end developers. There is one main CSS property that we can use:  backdrop-filter . This property allows you to apply multiple effects such as blur, sepia, and greyscale to the area behind your component. Since it applies to everything behi
Read more

Ways SEO Can Help Local Businesses To Withstand Pandemic

Ways SEO Can Help Local Businesses To Withstand Pandemic For SMEs and local businesses, 2020 was meant to be the year to move forward, on the back of their progress in 2019. However, none of them could have foreseen the crisis that befell on the world and continues to impact till date. The COVID-19 pandemic has brought day-to-day activities to a screeching halt. Local businesses have either shut down or are operating on a smaller scale. It has also impacted the  digital marketing  landscape. It’s not the same as it was before the crisis. Various digital marketing campaigns have taken a massive hit. These campaigns have been deferred indefinitely, their budgets reduced or withheld till normalcy resumes. On the technical front, Corona has had a major influence on SEO practices, especially for local businesses. Going back to our discussion on digital marketing campaigns, the most affected is digital ads. Businesses are not willing to spend money on running conversion ads. Meaning, negligi
Read more

Marketing In 2021

Image
 Before knowing the marketing trends, we should know - WHAT IS MARKETING ?  Marketing  refers to activities a company undertakes to promote the buying or selling of a product or service.  Marketing  includes advertising, selling, and delivering products to consumers or other. Now you have understood the meaning, but it's so important in this new era, you must understand as it's having enormous impact on your life. So, let's get started : Marketing affects all aspects of our life and has a great impact on consumer behavior. Every day we use products from advertising: from toothpaste to clothes. Marketing forms consumers buying decisions. Digital Marketing is the new tool in the 2021. Digital Marketing                                Digital marketing  is the component of  marketing  that utilizes internet and online based  digital  technologies such as desktop computers, mobile phones and other  digital  media and platforms to promote products and services. Now, let us see th
Read more