REPURPOSING THE OLD CONTENT

 

How to Breathe New Life Into Your Old Content with Repurposing

How to Breathe New Life Into Your Old Content with Repurposing

Believe it or not, creating good content is not easy. It takes a lot of time, effort, research, money, and effective marketing and SEO implementation for the content to do its job. When companies allocate a tremendous amount of resources for a solid piece of content, it only makes sense to use it in different ways to reach specific audiences on each search engine and the social platforms the audiences utilize.

And while we all try to create evergreen pieces that will drive traffic for the long-term, those pieces need to be continually updated to ensure that the information provided is valid and useful. 

What is the difference between content repurposing and revamping?

The answers to these questions lie in knowing when to repurpose content and when to revamp content. Repurposing content means to post to additional media or target an additional segment. Revamping content involves customizing or updating content to remain relevant or vertical specific.

Repurposing content helps you to reinforce the knowledge you already have in your head, to add on to it, and to become even more well-versed in what you do. In addition, repurposing allows you to get familiar with diverse forms of content and various platforms, making you a more versatile marketer for your business.


A website redesign instantly improves your Google visibility and gives you an ultra edge over your competitors. Google periodically updates its algorithms and one must comply with these updates while revamping the website.

Why is content repurposing a good idea for anyone who deals with content?

“CONTENT REPURPOSING – Widens your immediate reach and usually happens close to the publish date of the original piece. CONTENT REVAMPING – Helps bring in new traffic/maintain current organic traffic and occurs much later when a piece needs work to remain relevant.” — Mark Gustafson

CONTENT REPURPOSING

How To Outpublish The Competition By Repurposing Existing Content | 10 Forward | Content | Digital | Social | Marketing

Content repurposing is very important because :

  1. Expansion of one idea into multiple content pieces.
  2. Substantially cutting content creation time.
  3. Serving multiple different audiences.
  4. Cross-promoting content.

What are some ways to find top-performing content that deserves repurposing?

 –Repurposing blog content as slide decks.

–Repurposing for social media.

– Converting blog posts into eBooks and downloadable PDFs

What content repurposing strategy would you name as the top one by benefit/cost ratio? Why?

“Creating lead gen/gated content from popular blogs… Especially for #B2B.” — Sarah Marks

“A lot of the options being listed are for sure easy… but I wouldn’t say there is a huge uptick in performance. You need to swing at a drastically different content type. Take a blog post content and get on a podcast and talk about it. Big changes = big results.” — Mark Gustafson

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TAGS :

CONTENT MARKETING
DIGITAL PLATFORMS

SOURCE : https://www.semrush.com/blog/semrushchat-how-to-breathe-new-life-into-old-content/

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