3 Remarkable Ways To Use Brand Listening To Grow Your Business
3 Remarkable Ways To Use Brand Listening To Grow Your Business
Social listening is the process of tracking conversations around specific topics, keywords, phrases, brands or industries, and leveraging your insights to discover opportunities or create content for those audiences.
Social media is an opportunity that can be honed to benefit and realize strong ROI. In this post, I will go through a specific tactic of social listening, which you can leverage for lead generation and watch your business grow.
Social listening may include the following:
- Keeping tabs on what your customers are saying
- Tracking the industry based on specific search strings and keywords
- Finding out customer views on competitors
- What customers are looking for in the industry
The real value of social media can only be realized if you’re truly a part of the conversations happening around you. And to bring out its importance, here’s a great quote from content marketing guru, Jay Baer:
Listening to customers is more important than it’s ever been because their feedback is manifestly public where it’s historically been private.
— Jay Baer
HOW TO USE BRAND LISTENING TO GROW YOUR BUSINESS
1. COMPETITOR WATCH
No matter what industry you’re in, it is important to keep note of all your competition. Before you go all out on a new channel and don’t understand what’s going to work or not, have a look at your competitors. Do not reinvent the wheel. You can analyze competition to figure out the topics they’re sharing, what kind of content they’re seeing engagement with, how often they’re posting and the influencers they’re connecting with. All these can then be used by you for your own growth. Not only can you gain more followers, by watching competition, you can identify customer pain points and provide an answer before competition, gaining loyalty and new leads.
How to handle this: While you can manually keep checking competitor social profiles, that’s probably not feasible as it’s highly time consuming and resource intensive. A better way to do it is to automate the activity. SEMrush has a Brand Monitoring tool that you can use to track down competition. You can also trace backlinks and find new opportunities for your brands. To gain new leads, it’s important to get in front of them.
2. AMAZING CUSTOMER SERVICE
Most of the times, we tend to downplay the effect customer service has on sales. The truth is one happy customer can connect you through to their own network of thousands. Over 90% new customers will take recommendations from family and friends. Therefore, it’s important that you know that your customers are being answered and their issues are resolved.
Research from Simply measured has shown that “the number of top brands with dedicated customer service [Twitter] handles has increased by 19% year-over-year.” From the study, AmazonHelp came out tops answering customer queries in less than an hour. Amazing, isn’t it? Naturally this has a good impact on brand loyalty as well as gets consumers to the landing pages where they are likely to change their mind or even get something new! 80% of all AmazonHelp responses directed customers to their site, which is a brand controlled user experience platform.
3. GENERATING NEW LEADS
As a small business, Twitter has been responsible for me finding my first ever client and many others that have followed. And I’m definitely not the only one who can say that. This has been possible mainly through content that I share and engage on with my social followers. Companies of all sizes have also used this space for generating new leads.
I’m a big fan of HiltonSuggests. They seek out prospective customers asking for travel and food queries and immediately answer back with suggestions. Now, these are not direct sales. Hilton teams often recommend without necessarily sharing their own properties. However, it allows them to build engagement and trust with prospective leads, immediately making a proactive connection! You can bet this is helping future sales and creating brand advocates. Hilton has found a permissible entry point into their customer’s lives. They’re focusing on building relationships. What’s not to love?
ABOUT US :
We cover Web Designing & Development, E-Commerce, Mobile Application Development, Digital Marketing, Content Marketing, Corporate Training, Corporate Identity Solutions, Product R&D, and more. The organization has a strong workforce of 30+ employees serving various positions in different domains, demographics & successfully delivered 200+ websites, 40+ E-commerce stores, and 20+ Mobile Apps. Prodigitaly creates technology specific to your organization improving your company’s ability to Make informed business decisions, Streamline operations, Maximize existing technology, Improve customer and partner relations and Manage technology change.
TAGS :
SOURCE : https://www.semrush.com/blog/5-remarkable-ways-to-use-brand-listening-to-grow-your-business/
Comments
Post a Comment