5 MARKETING SKILLS IN 2020 & BEYOND
5 MARKETING SKILLS IN 2020 & BEYOND
There are tons of digital marketing skills that are relevant for the future. We are going to discuss few of them here in this article.
As per Wikipedia-
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
As per reports published in YOURSTORY.COM –
Digital Marketing is growing at a rate of 25-30% in India annually. And if statistics are to be believed, India has reached 500 million users of the internet by the end of 2018. The high-speed digitization, online portals, social media channels, etc. lead to a growth of digital marketing in a trend par imagination.
So, we can clearly say that digital marketing is the future in India. So, as a digital marketer the skills we should have in 2020 & beyond are:-
The first skill you need is Digital Psychology.
As marketers, we tend to have the habit of focusing on what users are doing through analytics. Sometimes though, we forget to ask why they do it. That’s what digital psychology is all about!
The second skill to learn is Customer Experience (or CX for short), Marketers in the digital age must shift their mindset from selling products to selling experiences and managing that experience at every single touchpoint. Wait, but isn’t that UX? Not entirely. While UX focuses on the experience between the user and a product, CX looks at all the interactions between a user and a brand. This means that every area of your business will impact CX. So having a solid understanding of your customer’s experience is not enough. Hyper-personalization is key to delivering a highly relevant experience to the user.
The third tip you need is Front-end Code. Yes, for sure we can get away with not knowing code with the abundance of “coding-free” tools and solutions. But front-end code is excellent for things like making bespoke changes to landing pages built with builders or having a better understanding of how things like tracking codes work.
The fourth skill you need to learn is Video Marketing. Video marketing is great for increasing social engagement, building authority and converting and increasing sales. To stay on top of your digital marketing game, you really should gain a strong understanding of how to effectively utilize video.
The fifth skill that you need to learn is Digital Analytics. We talked about the why of customer behavior earlier and the importance of digital psychology, but digital analytics is about what. And you need to understand both! It helps you make more effective data-driven decisions and make predictions on when and where your prospects might appear in their buying journeys.
There you have it! Five digital skills you should look to master to stay at the top of your digital marketing game in 2020 and beyond.
CONCLUSION-
Digital Marketing is the need of the hour as we have all seen this pandemic’s effect on business especially small scale business very closely.
Online business is safe, secure & easy. Therefore, Digital markets are the new platforms where everything would be available.
All Digital Marketers should be ready to grab this once in a lifetime opportunity.
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Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation.
The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences.
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SOURCE: WIKIPEDIA
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